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  • Writer's pictureJB Miller

Revolutionize Your Email Advertising: 7 Reasons Why Video is a Must-Have Tool

Updated: Nov 7, 2023

Trust me when I say this:


Incorporating video into your email marketing strategy is worth it!

Here are seven reasons why:


  1. Video increases open rates: According to several studies, emails that include video content have a 19% - 25% higher open rates than those without videos. So, if you want to grab attention and compel your target audience to open your emails, then video is the way to go.

  2. Video boosts click-through rates: Emails with videos can increase click-through rates by up to 300%. Videos provide a visually appealing way to present your product or service and convince your subscribers to take action.

  3. Video is easily shareable: People love sharing videos. By including a video in your email, you increase the chances of your content being shared on social media, which can expand your reach and brand awareness.

  4. Video is engaging: Videos are more engaging than plain text or static images. They provide a dynamic and immersive experience that can capture your subscribers' attention and keep them engaged with your brand.

  5. Video conveys emotions: Video evoke emotions, which can be a powerful tool in marketing. By incorporating emotions in your videos, you can create a strong connection with your subscribers, which can lead to brand loyalty and customer retention.

  6. Video is versatile: You can use videos for a lot in your advertising: product demos, how-to tutorials, customer testimonials, and brand storytelling. Videos provide a flexible medium that can be adapted to different marketing goals.

  7. Video analytics provide insights: Video analytics can provide valuable insights into how your subscribers and target audience interact with your content. By tracking video engagement metrics such as play rates, drop-off rates, and completion rates, you can optimize your video content and improve your email marketing ROI.

So don't forget. . . . incorporating video in your email marketing can revolutionize the way you connect with your subscribers or target audience and achieve your marketing goals. So, start experimenting with video content in your emails and see the results for yourself. Happy email marketing!


Not sure how to incorporate video into your email marketing strategy? Contact us for a FREE MEDIA AUDIT!


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