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  • Writer's pictureJB Miller

Lights, Camera, Action: Why Your Performance on TV or Video Matters to Connect with Customers

Updated: Nov 7, 2023

In today's world, businesses need to utilize several channels to connect with their customers.


One of the most effective channels is TV or video, but your performance can make or break your connection with your audience.


Whether you're conducting a webinar or appearing on a TV interview, your performance matters.


Here are five ways to ensure you deliver a memorable and engaging performance:

  1. Practice makes perfect: Before you go on camera, practice your performance. Make sure you are comfortable with the material and know your talking points. Practice in front of a mirror or record yourself to review and make adjustments. The more you practice, the more confident you will be, and the better you will perform.

  2. Be authentic: Your audience can tell when you're being fake or inauthentic. Be yourself and let your personality shine through. Speak from the heart, and your audience will connect with you on a deeper level.

  3. Engage with your audience: Engage your audience by asking questions, using humor, and telling stories. Create a two-way conversation rather than a one-way presentation. Encourage your audience to ask questions or share their thoughts in the comments section.

  4. Keep it simple: Use simple language and avoid jargon. Your audience should be able to understand you easily. Use visuals and examples to simplify complex ideas.

  5. Pay attention to your body language: Your body language can convey more than your words. Make sure you're sitting or standing up straight, make eye contact with the camera, and avoid fidgeting. Use hand gestures and facial expressions to emphasize your points.

Your performance on TV or video can make or break your connection with your audience.


By practicing, being authentic, engaging with your audience, keeping it simple, and paying attention to your body language, you can ensure your performance will be memorable and effective.


Remember, it's not just about what you say but also how you say it.


To learn more about our Performance Coaching Program, CLICK HERE.



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