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  • Writer's pictureJody B. Miller

Step #15 - The Final Step to Dominate Your Video Marketing - Stay Updated With Trends

Updated: Nov 8, 2023

"Stay Updated with Trends," emphasizes the importance of staying current with emerging video marketing trends to ensure that your strategy remains relevant and effective. Here are three examples for each point made with each part of this strategy:

Short-Form Videos Example 1: TikTok Challenges

Many brands have embraced the short-form video trend on platforms like TikTok. They create entertaining and engaging content that aligns with trending challenges. For instance, a cosmetics brand could participate in a makeup transformation challenge, showcasing their products in a fun and relatable way.

Why it works: Short-form videos capitalize on users' shorter attention spans and the trend of consuming content in bite-sized chunks. By participating in popular challenges, brands can increase their visibility and reach a younger, highly engaged audience.

Example 2: Instagram Reels for Fashion*

Fashion brands use Instagram Reels to showcase quick outfit ideas, styling tips, or behind-the-scenes glimpses of photo shoots. By leveraging Instagram's short-form video feature, brands can stay in tune with fashion trends and reach a visually-oriented audience.

Why it works: Instagram Reels allows brands to create visually appealing, concise content that resonates with fashion enthusiasts. It's an ideal platform for showcasing the latest trends in clothing, accessories, and styling.

Example 3: Educational Shorts on YouTube*

Educational content creators on YouTube have adapted to short-form video trends by producing concise, informative shorts. These shorts provide quick answers to common questions, deliver bite-sized tutorials, or share interesting facts in under a minute.

Why it works: Short-form educational videos cater to viewers seeking quick and informative content. They keep viewers engaged and informed, making it easier for content creators to adapt to changing viewer preferences.

Virtual Reality (VR) Example 1: Virtual Showroom for Automotive Brands*

Automotive brands are adopting VR to create virtual showrooms where customers can explore car models in detail without visiting physical dealerships. Users can put on VR headsets or use web-based VR experiences to view and customize vehicles.

Why it works: VR provides an immersive and interactive way for potential buyers to experience products, making it an effective tool for showcasing complex items like automobiles.

Example 2: Virtual Real Estate Tours*

Real estate agencies use VR to offer virtual property tours. Prospective buyers can put on VR headsets or use web-based VR platforms to walk through properties as if they were physically there, helping them make informed decisions.

Why it works: VR enhances the home-buying experience by providing a realistic sense of space and layout, saving both time and travel costs for potential buyers.

Example 3: VR Gaming and Brand Integration*

Brands are exploring opportunities for product integration within VR gaming experiences. For instance, a soft drink brand may offer in-game rewards or items related to their products, creating a unique and engaging marketing avenue.

Why it works: VR gaming offers a novel way for brands to reach a highly engaged and captivated audience within a virtual environment, where traditional ads may not be as effective.

Augmented Reality (AR) Example 1: AR Try-On for Fashion and Beauty*

Fashion and beauty brands are using AR to enable customers to virtually try on clothing, makeup, and accessories through smartphone apps. Users can see how products will look on them before making a purchase.

Why it works: AR try-on experiences enhance the online shopping journey by providing a more immersive and personalized shopping experience, reducing uncertainty for consumers.

Example 2: AR Product Demonstrations*

Brands in various industries use AR to offer interactive product demonstrations. For example, a furniture brand may provide an AR app that allows users to place virtual furniture in their real-world environment to visualize how it fits.

Why it works: AR demonstrations enhance user engagement by making the product evaluation process more interactive and informative.

Example 3: Location-Based AR Marketing*

Some brands use location-based AR marketing to engage with customers in physical stores or at specific events. For instance, a restaurant may offer an AR game that customers can play while waiting for their orders.

Why it works: Location-based AR marketing adds an element of fun and interactivity to physical spaces, encouraging customer engagement and loyalty.

By staying updated with trends such as short-form videos, VR, and AR, brands can adapt their video marketing strategies to meet evolving consumer preferences and technology advancements. Incorporating these trends into your strategy can help your brand stay innovative and resonate with audiences across the digital landscape.



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